Creative and marketing

Social Media Manager resume example

Skip follower vanity counts; show engagement quality, referral traffic and the campaigns behind them.

Below: what to put in the summary, six sample bullets with numbers, the skills worth listing, and the mistakes that show up most. The sample resume is a fictional person.

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Sample social media manager resume for Kayla Brennan, a fictional person, in the Split layout. The names, employers and numbers are invented.

What to put in the summary

Name the platforms and brand types, the size of the audience you managed, and what you report on. Avoid follower count as the headline; talk about engagement, traffic, customers or community outcomes that matter to the business.

Social media manager for direct-to-consumer food brands, five years across Instagram, TikTok and email. Plan and publish about 25 posts a week, reply to the community, and report on traffic and sales rather than likes.

Example summary, written for a fictional social media manager.

Sample bullets with numbers

Tie social to something outside the app: site sessions, orders, leads, support deflection. State the time frame and the baseline.

  • Grew an Instagram account from 18,000 to 41,000 followers in 14 months, with engagement rate holding at 4.6% throughout.
  • Drove 22% of site sessions in the holiday quarter through a creator partnership programme with 15 micro-influencers.
  • Built a monthly content calendar and approval flow, cutting last-minute posts from about a third to under 10%.
  • Responded to 400+ comments and messages a week within three hours during business days.
  • Tested short video formats, finding that 15-second recipes doubled saves versus static images.
  • Produced a monthly report for leadership showing reach, clicks and attributed orders.

These numbers are invented to show the shape of a good bullet. Use your own, and leave a number out rather than guess.

Key skills to list

  • Content planning
  • Short-form video
  • Community management
  • Instagram and TikTok
  • Paid social
  • Analytics (Meta, GA4)
  • Influencer partnerships
  • Copywriting
  • Canva
  • Scheduling tools

List the platforms you manage day to day and the tools you use to plan and measure. Add a link to a few posts you wrote.

Common mistakes

  1. Leading with follower counts and vanity metrics.
  2. Not saying whether you created the content or just scheduled it.
  3. Using trending slang or emoji in the resume itself.
  4. Leaving out how you handled a crisis or a negative comment.

A layout that suits this resume

Split’s two columns separate campaign results from tools and platforms, handy when a social role mixes channel work with reporting. See the Split template, or compare all 22 layouts.

Social Media Manager resume questions

Should I include my personal account?

Only if it is relevant and professional. Otherwise point to brand accounts you ran and be clear what your role was.

How do I show results without access to private analytics?

Use public numbers and approximate ranges you are allowed to share, or describe percentage changes rather than absolute figures.

Related resume examples

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Start from this layout, swap the sample facts for yours, and check the result against the job post before you download.

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Free to write and edit. You pay only when you download.